Product activations
Launches, demos, sampling, creator seeding and early-adopter programs for B2C and B2B brands. We get a new product into hands, and then into conversation.
Definition
A product activation is a campaign that gets a specific product into people's hands, where it can win them over. It uses launches, demos, sampling, trials and creator seeding to create first users, then turns those first users into the people who recommend it.
We plan the first ninety days of a product's life, from the reveal to the first wave of reviews.
A reveal designed for the room and for the phones in it.
Product in the hands of creators who genuinely fit, with briefs that leave room for their voice.
Sampling aimed at likely buyers, in the places they already shop.
Demos at events and online that show the product doing its job.
Pilots and founding-customer offers that create your first case studies.
In-store moments and partner kits that help the shelf do the selling.
Our consumer team builds for crowds and conversation. Our business team builds for pipeline and trust. Both answer to the same senior people.
For consumer brands
For business brands
How we work
AI does the heavy lifting on research. People make the calls that matter.
AI-assisted research into who needs the product most and where they already talk about the problem it solves.
People design the reveal, the seeding list and the trial, so the first experience is a good one.
We gather reviews, content and early numbers and feed them back into sales, social and the next wave.
Spec work
Spec work is our own concept work, made to show how we think. Client case studies are published with permission and real numbers.
Browse the resource center for the thinking behind our work.
Straight answers to the questions we hear most. You are welcome to quote them or link to them.
A brand activation builds a feeling about the whole brand. A product activation gets one specific product tried and talked about. Many launches use both. The brand moment wins attention and the product activation turns it into trial.
Eight to fourteen weeks before launch day is a good window. Seeding, press outreach and production all need lead time, and early creators need product in hand before the reveal.
Yes. We build seeding lists around fit and audience, not follower counts alone, and we brief creators in a way that keeps their voice intact. Paid creator fees are passed through on your quote.
Yes. For B2B we focus on live demos, pilot programs, launch content for sales teams and moments at the events your buyers already attend.
We report against the measures agreed up front, such as trials, sign-ups, reviews, content, coverage and early sales. Reports are in plain language with what we would change next.
Tell us what it is, who it is for and when it lands. We will plan the first ninety days.
