PR and publicity stunts
Media relations, publicity stunts, founder profiles and launch press for B2C and B2B brands. The kind of coverage money cannot buy.
Definition
A PR agency earns attention a brand does not pay for, such as news coverage, interviews, podcast spots, awards and the conversation that follows. It finds the real story in a business, shapes it for the right journalists and audiences, and turns the coverage into lasting proof for sales, hiring and investors.
We pitch stories, not press releases. Then we make sure the coverage keeps working long after it runs.
Steady, relationship-led pitching to the journalists and podcasts your buyers trust.
Ideas built to be photographed, reported and repeated.
Interviews, bylines and speaking slots that make your leaders the obvious experts.
Embargoes, exclusives and press kits timed to your launch day.
The right awards and stages, picked for credibility rather than vanity.
Holding statements and spokesperson prep, so a bad day stays a bad day.
Our consumer team builds for crowds and conversation. Our business team builds for pipeline and trust. Both answer to the same senior people.
For consumer brands
For business brands
How we work
AI does the heavy lifting on research. People make the calls that matter.
AI-assisted research into what journalists in your space are covering, and where your news fits that conversation.
People shape the angle, the spokesperson and the timing, then pitch the right reporters one by one.
We turn every hit into proof for your site, sales decks, social and the next pitch.
Spec work
Spec work is our own concept work, made to show how we think. Client case studies are published with permission and real numbers.
Browse the resource center for the thinking behind our work.
Straight answers to the questions we hear most. You are welcome to quote them or link to them.
No honest agency can. What we guarantee is the work. That means a real story, a targeted list, consistent pitching and a plain report of every response. Earned media is earned.
A publicity stunt is a planned, attention-grabbing event designed to earn media coverage and social conversation for a brand. The best ones are simple to explain in one sentence and say something true about the brand.
Yes. B2B PR focuses on trade and business press, founder thought leadership, podcasts, awards and speaking. It builds the credibility buyers check before they take a sales call.
Launch press can land in weeks. Steady coverage from a retainer usually builds over three to six months, as relationships with journalists form and your spokespeople become known sources.
Sometimes, for formal news like funding or acquisitions. Most coverage comes from a well-aimed pitch and a story worth telling, which is where we spend our time.
Tell us the news, or tell us you are not sure there is any. Finding it is part of the job.
