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Digital and growth marketing

Digital marketing people actually stop for.

Paid social, search, email and content for B2C and B2B brands, with the steady testing that turns attention into revenue.

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Definition

What is the difference between digital marketing and growth marketing?

Digital marketing reaches people through online channels such as social, search, email and content. Growth marketing adds a testing habit across the whole customer journey, with small, fast experiments that keep what grows revenue and cut what does not. We run both as one program.

Updated October 23, 2026

Every channel, one story.

One idea carried across every channel, with a test plan behind it.

B2CB2B

Paid social

Creative that earns the scroll-stop, tested fast and scaled when it works.

B2CB2B

Search, paid and organic

Search built around what your buyers actually type, written to be found and cited.

B2CB2B

Email and lifecycle

Programs that turn first purchases into repeat buyers and advocates.

B2CB2B

Content and video

Stories, video and social worth sharing, written to sound like you.

B2CB2B

Landing pages and conversion

Pages that match the ad, answer the question and ask for the next step.

B2B

B2B demand generation

Account-based campaigns and content that hand sales warm, qualified leads.

B2C and B2B, under one roof.

Our consumer team builds for crowds and conversation. Our business team builds for pipeline and trust. Both answer to the same senior people.

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For consumer brands

Fans who bring their friends

  • Launches people talk about
  • Social that builds community
  • Customers who become advocates
Talk about a consumer brief
A packed conference audience listens to a session

For business brands

Leads your sales team will thank you for

  • Account-based campaigns
  • Thought leadership with reach
  • Warm leads handed to sales
Talk about a business brief

How we work

Three steps, no guesswork.

AI does the heavy lifting on research. People make the calls that matter.

01

Find the pattern

AI-assisted research into your audience, your competitors and what is already working in your accounts.

02

Find the idea

People turn the pattern into a campaign worth stopping for, with a clear test plan behind it.

03

Prove it

Launch, measure and sharpen every month until the numbers move, then scale what wins.

Spec work

How we would play it.

Spec work is our own concept work, made to show how we think. Client case studies are published with permission and real numbers.

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Growth playbookB2C + B2B

Three Tests in Thirty Days

The brief
A growing brand has steady traffic, a flat conversion rate and no time for a big rebuild.
The idea
Three focused tests in thirty days. A sharper offer on the landing page, a second creative angle in paid social, and a three-email welcome series. Keep what wins, cut what does not.
What we would measure
Conversion rate, cost per acquisition and revenue from the welcome series, compared with the month before.
See digital and growth marketing

More spec work, articles and definitions

Browse the resource center for the thinking behind our work.

Visit the resource center

What people ask first.

Straight answers to the questions we hear most. You are welcome to quote them or link to them.

What is growth marketing?

Growth marketing is a way of running marketing as a series of small, measured experiments across the whole customer journey, from first click to repeat purchase. Each test has a clear question, and the results decide where the budget goes next.

Do you manage ad spend?

Yes. We plan, launch and optimize paid social and search. Media spend is passed through at cost or paid directly by you, and it always appears separately from our fee.

How do you use AI in digital marketing?

AI speeds up research, audience analysis, creative variations and reporting. People choose the ideas, approve every word that goes out and own the relationship with you.

How soon will we see results?

Early test results usually arrive in the first few weeks. Meaningful, repeatable improvements tend to show over two to three months of testing and refinement.

Do you do B2B demand generation?

Yes. For B2B brands we run account-based campaigns, thought leadership and lead programs built with your sales team, so marketing and sales agree on what a good lead looks like.

Ready for marketing that pays for itself?

Share where your numbers are today. We will show you the first three tests we would run.