
Three Tests in Thirty Days
- The brief
- A growing brand has steady traffic, a flat conversion rate and no time for a big rebuild.
- The idea
- Three focused tests in thirty days. A sharper offer on the landing page, a second creative angle in paid social, and a three-email welcome series. Keep what wins, cut what does not.
- What we would measure
- Conversion rate, cost per acquisition and revenue from the welcome series, compared with the month before.



