# Gold Circle PR

> Gold Circle PR is a Calgary marketing and PR agency for consumer and B2B brands across North America. We plan brand and product activations, publicity stunts, media relations, digital and growth marketing, and fractional CMO consulting.

Founder: Olivia Grace Jacobs, serial entrepreneur with 25+ years in marketing and business building. Founded her first tech company in 2007.
Founded: 2020.
Location: Calgary, Alberta, Canada. Serves B2C and B2B brands across North America.
Approach: AI-assisted execution, human-led ideas. Quotes show media and production costs, our fee and strategy time as separate lines.

## Services

- [Brand activations](https://goldcirclepr.com/brand-activations): A brand activation is a live or interactive experience that lets people meet a brand in person instead of seeing an ad for it. Pop-ups, sampling tours, sponsorship moments and community events all count. The aim is a memory strong enough that people share it, plus a clear record of who showed up and what they did next.
- [Product activations](https://goldcirclepr.com/product-activations): A product activation is a campaign that gets a specific product into people's hands, where it can win them over. It uses launches, demos, sampling, trials and creator seeding to create first users, then turns those first users into the people who recommend it.
- [PR and publicity stunts](https://goldcirclepr.com/pr): A PR agency earns attention a brand does not pay for, such as news coverage, interviews, podcast spots, awards and the conversation that follows. It finds the real story in a business, shapes it for the right journalists and audiences, and turns the coverage into lasting proof for sales, hiring and investors.
- [Digital and growth marketing](https://goldcirclepr.com/digital-growth-marketing): Digital marketing reaches people through online channels such as social, search, email and content. Growth marketing adds a testing habit across the whole customer journey, with small, fast experiments that keep what grows revenue and cut what does not. We run both as one program.
- [Consulting](https://goldcirclepr.com/consulting): A marketing consultant gives a company senior marketing judgment without a full-time hire. They review where the business stands, set the strategy and priorities, and help the team or its partners carry the plan out. It suits companies between agencies, building a first marketing team or facing a big launch.

## Resources

- [Resource center](https://goldcirclepr.com/resources): articles, spec work, glossary and press kit
- [Doing business with us](https://goldcirclepr.com/work-with-us): strategy calls, quotes, engagement types and pricing

## Glossary

- Brand activation: A live or interactive experience that lets people meet a brand in person, such as a pop-up, sampling tour, sponsorship moment or community event, designed to be remembered and shared.
- Product activation: A campaign that gets a specific product into people's hands through launches, demos, sampling, trials or creator seeding, and turns first users into recommenders.
- Publicity stunt: A planned, attention-grabbing event designed to earn media coverage and social conversation for a brand. The best ones are easy to explain in one sentence.
- Earned media: Coverage and mentions a brand does not pay for, such as news stories, interviews, reviews, podcast spots and organic social posts by other people.
- Growth marketing: Marketing run as a series of small, measured experiments across the whole customer journey, keeping what grows revenue and cutting what does not.
- Demand generation: B2B marketing that creates interest in a problem and a solution, then turns that interest into qualified leads for a sales team.
- Fractional marketing leadership: A senior marketer who works with a company part time, owning strategy and the marketing plan without the cost of a full-time executive.
- Pass-through costs: Costs an agency pays on a client's behalf, such as media, venues, production or creator fees, shown on the quote separately from the agency's own fee.